(rock music) (cheering) – You guys as hyped as I am, huh? We got beer, we got wings,
we got dips of plenty, let’s Super Bowl! (cheering) – Grant, why aren’t you juiced? It’s the Super Bowl. – Oh, I only watch the
Super Bowl for the football. (groaning) – You’re one of those? – I’m sorry, just the
rest of this is so boring! – Grant, the Super Bowl is the biggest day of the year, for commercialism. Get excited! – Do you not understand that
the most powerful brands, in America, are locked in an
all-out brawl, for your money? (sighing) – Grant, please don’t be a
spoiled sport and sit there, moping around, during the best part, the corporate pander. – Shut up, shut up, shut up, shut up! It’s starting! ♪ We are knights and
we drink light beer. ♪ ♪ Light beer is our favorite beer. ♪ (cheering) – Holy shit! – Oh my God, did you see that?
– That was incredible. – They didn’t even have
light beer, back then! – That came outta nowhere! (cheering) – [Narrator] Experience
the new standard in luxury. Almond Butter Reese’s are
creamy, nutty and delicious. – Hey, hey, where are you going? – I’m just going to hit the restroom. – During the commercials, who does that? – Guys, I’m sorry. I just, I didn’t watch commercials much, when I was a kid, so I don’t
really know what’s going on. – Alright, I got you, I will explain. So, these are brands and
they’re trying to get here, which is your bank account. – What’s that?
– Oh, that’s the defense. This is your sense of
financial responsibility, and this is your general lack
of interest in the products. – Right, and in the back, is the safety, which is your innate knowledge, that no matter what products you buy, you will remain fundamentally unhappy and one day, die alone. – Right, and now the brands have to get around all of that to score. – Moves and reactions
and tactics, you know? – It’s interesting, but does capitalism have to be so violent? – Oh, that’s way overblown,
just a bad reputation. – Seems like every year,
I hear about more and more people that have depression
and emotional problems, because of credit card injuries. – If capitalism were dangerous, would they let high school kids do it? – That’s probably ’cause it’s
how it’s always been done, tradition getting in the
way of the change, you know? – Oh, wow, Graham, we missed the ads. – [Narrator] Here comes the kick. It’s high, quick stop at
the 22, now back to the ads. (cheering) – Alright, there we go!
(clapping) – [Woman] This is the one day a year, you hear about, GoDaddy.com. (cheering) – That’s what it’s about,
man, ads with friends. – I like commercials that give me a boner. – [Announcer] Papa John’s blew it, so, here comes, Little Caesar’s. – Piece-a-pizza, am I right? That’s the hall of fame, right there. – [Announcer] Everyone’s a pussy, but you. Buy a Ford! (cheering) – That’s what I’m talking about! – [Announcer] (singing) (groaning) – Get to the game! – What? Grant, come on! They’re about to announce the winner of the Doritos “Do Our Work For Us” contest. – Grant, you’re gonna love it. Doritos makes its fans
make their own commercials, and they play the best
one, during the game. – Well, that sounds
like it takes advantage of people’s skills and undervalues labor. (sighing) And as a football fan, I love that. (cheering) – We found some common ground, here! I knew we’d get you, alright! (sighing) Hey, what do you guys think will happen, when a player, inevitably,
dies on the field?